Editor’s take: In our more and more PC-centric society, guidelines often come alongside that go away you questioning the place widespread sense went. For the nice or the unhealthy, Apple had determined that builders can’t submit sure content material to the App Retailer, nor can apps offered on the platform entry stated content material. However a latest Tumblr replace takes warning on the matter to the sting of absurdity.

Tumblr lately up to date its iOS app to censor a number of tags, together with “submission,” which Tumblr routinely applies to posts printed to a weblog. The corporate explains that the adjustments have been made to adjust to Apple’s stricter App Retailer “delicate content material” guidelines.

“We need to ensure that Tumblr is obtainable all over the place you want to entry it. To ensure that us to stay in Apple’s App Retailer and for our Tumblr iOS app to be out there, we wanted to make adjustments that may assist us be extra compliant with their insurance policies round delicate content material.”

Tumblr desires to keep away from having express content material turning up on iPhones as per App Retailer pointers. Nonetheless, the list of terms that can’t be accessed is ridiculously lengthy, and among the now-banned tags do not make sense.

For instance, generally used tags like “selfie,” “me,” and “my face” at the moment are censored. Based on one consumer who has been tracking banned tags, “about,” “repost,” “paint mixing,” and 400+ different phrases and phrases are additionally forbidden. Much more curious is the flagging of tags that posters might use to level customers to useful data, like “suicide prevention” and “testicular most cancers.” It seems that in its zeal to be cautious, Tumblr is throwing the child out with the bathwater.

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Due to these adjustments, Tumblr says that the conduct of its iOS app will doubtlessly change searches, weblog entry, and the dashboard. Some queries will present much less content material if many outcomes include banned tags. Customers might even encounter a message (pictured above) saying, “This content material has been hidden” if a search doesn’t produce any “protected” outcomes or if a weblog is “flagged as express.” The “following” and “stuff for you” parts of customers’ dashboards may seem extra sparse relying on the content material they view and comply with.

These adjustments solely apply to the iOS model of the app. So Android gadgets will stay unaffected. Whether or not the entire flagged phrases come from Apple or Tumblr being overly cautious is unclear. Tumblr didn’t elaborate in its press launch, and Apple has not commented on the matter.