Editor’s take: Reality be advised, that is extra of a PR transfer than something. Ask anybody that’s been to CES they usually’ll let you know that day 4 of the present is essentially a formality. It’s not unusual to search out a number of empty cubicles on the ultimate day, and a number of other others actively packing up store to move residence. In all honesty, CES most likely ought to have been reduce down to 3 days years in the past.
Bend however don’t break. That’s the mantra of the 2022 Client Electronics Present as a number of main corporations have canceled in-person plans for subsequent week’s occasion in Las Vegas, leaving organizers scrambling to try to save the present.
CES over the previous week has already misplaced a number of key exhibitors together with Lenovo, Intel, AMD, MSI, OnePlus and IBM, Microsoft, Pinterest, Amazon, Google, Meta and Twitter, amongst others. CTA president and CEO Gary Shapiro mentioned in a December 25 piece for the Las Vegas Review-Journal that CES will and should go on, and blasted press and different critics “who inform the story solely via their lens of drama and massive identify corporations.”
It’s now every week later and the tune has modified a bit.
The CTA on December 31 mentioned it is going to end CES 2022 one day early. The in-person occasion is now scheduled for January 5-7, 2022, in Las Vegas, with January 3-4 designed as media days. The affiliation mentioned the step was taken as a further security measure on high of current well being protocols already in place for the present.