Bang Si-hyuk additionally is called hitman bang is the mastermind who launched many to the Okay-pop superstars BTS. Bang is a veteran from the Korean music trade and has labored as a producer, government, and entrepreneur. He’s the CEO of Huge Hit Leisure: The corporate and lately its label, Supply Music, held a world audition to launch of a brand new woman group. Throughout a brief cease in Los Angeles, Bang sat down with Selection and spoke at size the significance of storytelling, the concepts behind his new tech platforms Weverse (which follows a social networking mannequin, the place artists can share updates with followers, and followers can create content material for the artists) and Weply (an e-commerce app), in addition to the core variations between BTS and TXT. This is the excerpt from the interview:
How do you see your self as an organization chief? What’s your administration philosophy?
I don’t see myself as a terrific businessman, however extra as a superb chief. There are particular qualities supervisor ought to have, whether or not it’s a drive, or possibly aggression, however I’m basically an artist, and I’m not too results- or performance-oriented. “Why are we doing this?” and “What are we doing?” are questions I ask, and I feel that is mirrored in our mission assertion, “Music and artist for therapeutic.”
Huge Hit had its first Company Briefing a few weeks in the past. How vital is transparency?
It has turn out to be mandatory to clarify our values as a result of there are misconceptions out there. Individuals had been speculating about our involvement with gaming. We noticed misconceptions about how we had been increasing “uncontrollably,” so we wished to clarify and alleviate these considerations. We additionally need to present what we’re doing and what we’ve completed each six months to construct credibility out there for Huge Hit as an organization.
How are you managing the expansion of your organization, with the acquisitions being made in music, gaming and tech?
With the outstanding success of BTS, we’ve constructed up information and fine-tuned processes which can be used to turn out to be consultants on this realm. I can say with confidence that we’ve among the greatest stars within the Korean IT trade. For giant video games, after all, it’s essential to work with giant builders like NetMarble, however for video games of a smaller scale, we need to be the creators so we will construct them into our ecosystem.
Within the Company Briefing, you additionally emphasised the significance of name IP and storytelling. What made you need to double down on that?
Storytelling is a bit advanced in Okay-pop — or maybe I ought to say with BTS particularly. We didn’t essentially begin with a grand plan, however we wished to convey a message to the viewers by BTS, and this was one of the best ways to take action. We additionally acquired a extra passionate response than we had anticipated. There are some folks throughout the BTS fandom who dislike the storytelling and enlargement of our universe. Nonetheless, many individuals additionally benefit from the narrative and we will’t let go of this chance to develop the enterprise.
Personally, I like storytelling and following increasing narratives right into a universe. Followers may suppose the universe is only for my sake since I take pleasure in them, however I might not be that silly. (Laughs) We see the general potential as a enterprise in storytelling, so it isn’t simply my interest.
How do you keep updated with popular culture and cater to followers who’re principally youthful and feminine?
The Okay-pop fandom could be very vocal. They may make their opinions heard, even in case you don’t put in a lot effort to gauge what they need. We wouldn’t be doing our jobs if we didn’t take time to pay attention.
Most nations have their very own music industries. Why does Okay-pop have such a large attraction?
One of many key parts of Okay-pop is the concept of “complete manufacturing.” There’s a notion musician simply must have good music, however in Okay-pop, along with the music, artists must have engaging traits, look or not, and nice performances, that are all visible elements that come collectively to create a common attraction.
How does Weverse differ from Twitter or V app, and what’s your long-term imaginative and prescient for it?
Weverse is a platform for direct communication. Quite a lot of the pre-existing platforms should not IP holders and are mass-target programs onto which content material is grafted. As IP holders, we’ve seen that there are particular wants that aren’t fulfilled by these platforms. So far as performance, Weverse isn’t too totally different from Twitter or V app, however it isn’t going to be what it’s now years down the road.
Is the imaginative and prescient comparable for Weply as properly? And may you clarify the way you got here up with the names?
Weply comes from “We Play,” and Weverse is “We Universe.” We wished to create one thing that was extra fulfilling than a easy purchasing expertise. We additionally appreciated the identify Weverse, as a result of those that use the platform could be known as “wevers” and we appreciated the sound of that.
BTS is among the first Okay-pop teams to have a big following abroad, and these customers weren’t in a position to make use of our current networks. For customers outdoors of Korea, it’s troublesome to entry our merchandise. They’re paying the identical amount of cash and will obtain the identical degree of service.
BTS had some struggles of their earlier years. Was there a second while you felt positive that they had been going to succeed?
I feel there have been two “Wow” moments. “Run,” which was launched in 2015, was positively acquired and I positively seen. We felt the necessity to check that reception and created “Hearth” — and with the discharge of “Hearth,” BTS acquired international consideration. Considering again on it, I could have been too assured, however I advised the members that I feel they could have a shot at doing a world enviornment tour, and that I hoped they might turn out to be a gaggle that was larger than One Course of their prime.
The second second was after we had been getting ready their 2017 tour. We ready for round 18 months, which is longer than the Okay-pop normal. We had been very fortunate as a result of the exhibits in South America had explosive success and even the native information was overlaying BTS’ airport arrivals. With that begin, when BTS landed within the East Coast, folks had been interested by them, and by the point they reached the West Coast, even Hollywood stars had been saying they wanted to get BTS tickets.
How has it been managing TXT, whose repute you had an opportunity to construct up, in comparison with managing BTS?
I feel the most important distinction is that BTS really began from the underside. Individuals might imagine that TXT bought actually fortunate and have a simple path, however they’ve the burden of assembly expectations which have been set. Rookies have an opportunity to develop and shine when they’re nonetheless rookies, however TXT began on a better degree so it’s tougher to showcase development.